Digital Marketing for the new kids

If your new to the whole internet thing then firstly, welcome and secondly what took you so long to get here? The internet is taking off rapidly with digital marketing services and SEO becoming more and more popular I think its best that everybody in the world jumps on this bandwagon as soon as possible. Everything is becoming better, bigger and more popular on the internet than stuff you see on TV or hear on the Radio. In the future we will see and hear almost no more adverts during our favorite shows because people will only be using the internet as a form of advertising.

The Advantages

The first and best advantage is the fact that you will targeting the audience of your choice. You can choose where exactly you want your ads to show up and with Google being so clever the chances of your soccer ad appearing on a clothing site is almost none. Your soccer ads will appear on all those soccer blogs around the internet which get plenty of visitors everyday. The problem with TV ads is that you will never know who exactly sees who hears your advert. The way of tracking it is almost impossible which brings me to my next point.

Tracking your ads has never been easier

With stuff like Google analytics out, you will know exactly who saw your ads, who clicked on your ads and what websites displayed your ads. For your own site you can see how many people visit your site everyday, which pages they went to and how long they stayed on your website. This is referred to as the bounce rate and it is something you want to be as low as possible.

Easy signups and purchasing

Instead of people phoning or visiting your site after seeing your advert on TV or hearing it on the radio they will be able to get to your site from one click on their PC. If people hear your ad on the radio while they driving they might think it sounds interesting but chances of them acting on it when they get to a PC at home are low because they might run into plenty of distractions on the way home or wherever their destination might be.

So yes if you have joined the internet world hoping to find some good advertising channels then you have come to the right place for that. The internet changes everyday and its only getting better for us online marketers and digital consulting agencies.